I used to emphatically hate newsletters.
Who needs more email spam, right? At least, that’s what I used to believe when I would come across the idea of subscribing to another marketing newsletter. As it turns out, this was merely half true.
A lot of newsletters are indeed low quality, spammy attempts to make money or build an audience. But then, there are a few that are not.
Finding the needles in the haystack is not necessarily quick or easy. Nevertheless, it is worth it. In the pursuit of great inspiration, actionable insight and interesting information, here are the newsletters we’ve come to find are most helpful in one way or another — indeed worthy of a subscription.
1. Indie Letters
Indie Letters goes out around twice a week — that may be overkill for some, while not enough for others. Either way, they are always filled with entertaining and interesting tidbits which makes it a must-read and staple for most marketers.
To check out Indie Letters, click here.
2. Marketing Examples
Whether it’s a unique branding lesson or interesting case study, the content is almost always actionable and motivational to say the least, especially for a copywriter or ad creative who needs new perspectives and ideas on how to execute better campaigns. Frankly, we’re surprised he doesn’t charge for it.
To check out Marketing Examples, click here.
3. The Hustle
One day the topic at hand could be about vending machines — another day about flavored peanut butter. The Hustle doesn’t just highlight an industry and move on, they go all in with original research and historical context you may have missed, and most importantly, are transparent with the real numbers and economics most marketers and business owners want to leave out.
To check out The Hustle, click here.
4. Marketing on Monday
Over 400 sources and RSS feeds are analyzed in order to find the most interesting articles, and over 100 apps are reviewed for inclusion. In case you are wondering how I know all of this, it’s because I happen to be the curator! With all bias aside, however, it is the newsletter I always wished to have as a consumer and am confident it provides a great deal of value for its readers — whether you operate in SEO, PPC, CRO or anything in between.
To check out Marketing on Monday, click here.
Whether the topic is profit sharing, mini-marketplaces or subscription DTC, Trends always has content that will have you consuming it from top to bottom. Each newsletter covers the initial problem, along with the solutions that have been created to solve it and where there still lies an opportunity for an agile player to enter the market if they so desire. If you are interesting in rising markets and inspirational ideas, this is the one for you.
To check out Trends.vc, click here.
While there are obviously more than 5 great newsletters out there, the concept of ‘newsletter fatigue’ is real and self-evident. After a while, they all begin to blur from a passive interest into a constant chore — something to continually tick off your never ending list of things to do. The aforementioned examples, however, are a great start and should keep you informed, educated and entertained for a long time to come!