Marketing Case Study: Launching from 0 > $100M

This is an ongoing, updated post which will attempt to document the various challenges and hurdles a marketing-based entrepreneur may face while building a company from day 1.

SEPTEMBER 14, 2023 — Day 1

  • Passed the required certification exam — after 7 attempts.
  • Applied for license.
  • $686 paid in exam scheduling fees. $190 in exam prep courses. $188 in license fees.

Total spent: $1064

SEPTEMBER 15, 2023 — Day 2

  • Read 5 industry-specific books on process & operational success. Utilized Kindle Unlimited and Open Library for access/affordability.

Total spent: $0

SEPTEMBER 16, 2023 — Day 3

  • Decided on business name.
  • Checked for any brand/trademark conflicts.
  • Secured the company domain (.com) with Namecheap.

Total spent: $8.32

SEPTEMBER 17, 2023 — Day 4

  • Ordered logo design from Fiverr.

Total spent: $57.76

SEPTEMBER 18, 2023 — Day 5

  • Set up hosting for website on DreamHost.
  • Installed WordPress as CMS.

Total spent: $13.99

SEPTEMBER 19, 2023 — Day 6

  • Premium WordPress theme purchased, installed & customized.

Total spent: $59.00

SEPTEMBER 20, 2023 — Day 7

  • Installed web analytics software.
  • Installed heatmap software.

Total spent: $0

SEPTEMBER 21, 2023 — Day 8

  • Signed up for a HEY business email address.

Total spent: $10.00

SEPTEMBER 22, 2023 — Day 9

  • Researched and signed up for CRM software.

Total spent: $0

SEPTEMBER 23, 2023 — Day 10

  • Researched and signed up for LLC formation service.

Total spent: $125

SEPTEMBER 24, 2023 — Day 11

  • Signed up for virtual business address.

Total spent: $29

SEPTEMBER 25, 2023 — Day 12

  • Researched and signed up for business bank account.

Total spent: $0

SEPTEMBER 26, 2023 — Day 13

  • Identified marketing strategy checklist.
  • Prioritized marketing execution sequence.

Total spent: $0

SEPTEMBER 27, 2023 — Day 14

  • Applied for professional liability insurance

Total spent: $33

About the author

Sebastian

Sebastian is a veteran digital marketing expert with 23+ years of experience across hundreds of brands, and curates a weekly marketing newsletter.